France-based retailer of children garments and toys ÏDKids Community has selected Oracle Retail Planning and Optimization Cloud Services to enhance the customer experience by understanding their behaviours.

The retailer has deployed Oracle Retail Merchandise Financial Planning Cloud Services and Retail Assortment Planning Cloud Services to enhance the buying and planning of their inventory.

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These solutions will also assist the company to speed-up digital transformation through a cloud infrastructure.

ÏDKids Community chief information officer Rodolphe Even said: “Consumer behaviour is shifting and we know that having tools with accurate perspective on how customers engage with our brands will ensure we’re making the right merchandising decisions.

“We launched a search for the right retail solution that could offer deep insights from sales and stock analysis to increase profitability and minimise unnecessary discounts across our portfolio.

“We launched a search for the right retail solution that could offer deep insights from sales and stock analysis to increase profitability.”

“After a competitive sales cycle and a detailed proof of concept, we chose Oracle Retail Planning and Optimization Cloud Services for their rich functionality and ability to scale with our business.”

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Oracle PartnerNetwork (OPN) member Cognira will also assist the retailer through the implementation process and cloud migration.

ÏDKids Community offers children garments and toys across a range of retail brands, including Okaidi, Jacadi, Obaibi, and Oxybul. It operates more than 1,300 stores in 53 countries.

Oracle Retail vice-president Chris James said: “We are delighted to partner with ÏDKIDS Community on this initiative to grow their omnichannel, multi-format business.

“With Oracle Retail Cloud services at the core of ÏDKIDS Community digital transformation project, IT teams can look forward to an investment that will continue to deliver best-of-industry practices as brands continue to grow.”