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May 17, 2018

Choosy secures investment to establish social shopping platform

Choosy has secured a $5.4m investment in a seed round led by New Enterprise Associates to establish an on-demand social shopping platform officially in July this year.

Choosy has secured a $5.4m investment in a seed round led by New Enterprise Associates to establish an on-demand social shopping platform officially in July this year.

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How attractive are current investment opportunities in Europe?

Europe has been identified as one of the most favorable regions for investors, seeing high investment activity in the past year. Most of these investments have been through Debt Offering, valued at close to $700 billion. The region has provided attractive investments in a diverse set of companies. Companies who tend to major themes such Digital Media, Cloud, Artificial Intelligence, E-commerce, and Big Data are recording the highest number of deals, with Digital Media recording close to 2,000 deals. However, GlobalData’s whitepaper offers a full view of the market, analyzing less successful or attractive points of investment as well, examining statistics on Equity Offering investments and PE/VC deals. Understand how government agencies for economies around the world use GlobalData Explorer to:  
  • Track the M&A and Capital Raising volumes into their target market
  • Identify the top sectors in the target market attracting the investments
  • For any investment segment, identify the top Investors inside and outside the target economy that are already investing in the Segment
  • Assess and showcase the growth potential for various Industries in the target economy
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
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Other companies that participated in the investment round are Forerunner Ventures, Innovation Global Capital, Entrepreneurs Roundtable Accelerator, XFactor Ventures, Supernode Ventures and an angel investor Bryan Rosenblatt.

The company will use the investment to enhance customer experience for the process involved from ordering to delivering them on time. It will also expand teams before the launch.

"Leveraging deep relationships with manufacturers in China, the company will produce fashion items with accessible price points."

Leveraging deep relationships with manufacturers in China, the company will produce fashion items with accessible price points.

Choosy co-founder Jessie Zeng said: “I came to the realisation that most influencer and celebrity outfits were curated by a team of stylists sourcing from global luxury brands and were completely unaffordable for most people.

“Armed with my family’s roots in textile manufacturing, I knew there had to be a way to take these popular silhouettes and make them available to shoppers everywhere at better prices.”

Choosy displays top ten trending fashions each week through social tagging and a team of Style Scouts.

Customers can select the item of their choice from the list and the company will manufacture the items and deliver them within two weeks of order.

Zeng will act as CEO, Sharon Qian will be CTO and Mo Zhou will be the chief strategy officer for the new company.

Free Report
img

How attractive are current investment opportunities in Europe?

Europe has been identified as one of the most favorable regions for investors, seeing high investment activity in the past year. Most of these investments have been through Debt Offering, valued at close to $700 billion. The region has provided attractive investments in a diverse set of companies. Companies who tend to major themes such Digital Media, Cloud, Artificial Intelligence, E-commerce, and Big Data are recording the highest number of deals, with Digital Media recording close to 2,000 deals. However, GlobalData’s whitepaper offers a full view of the market, analyzing less successful or attractive points of investment as well, examining statistics on Equity Offering investments and PE/VC deals. Understand how government agencies for economies around the world use GlobalData Explorer to:  
  • Track the M&A and Capital Raising volumes into their target market
  • Identify the top sectors in the target market attracting the investments
  • For any investment segment, identify the top Investors inside and outside the target economy that are already investing in the Segment
  • Assess and showcase the growth potential for various Industries in the target economy
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.