With the partnership, Christmas Central joins the network of more than 60 online stores that use Google Express in the US and expects these services to drive its growth in the online market.
Google Express allows customers to shop from a number of stores, and add items to a universal shopping cart.
Customers shopping on the Christmas Central store can add items to Google Express Cart using Google Express app, Google Assistant on their mobile devices, desktop and through the Google Home smart speaker.
Christmas Central’s parent company Gordon Companies chief information officer Nathan Gordon said: “With Google Express, we are projecting increased growth, particularly in Q4.
“Google Express is an easy way for new and existing customers to find Christmas Central. Customers can now shop for all holidays and seasonal needs with us, while checking off the rest of their shopping lists in one fluid experience.”
The online retail brand is offering same-day to three-day delivery, based on the area and availability.
Based in New York, Christmas Central currently offers a selection of home decors, outdoor living items and Christmas decorations including ornaments, artificial Christmas trees and indoor and outdoor decors.
The company operates a warehouse in Buffalo, New York, to ship products across the US.