US-based club-fitting retailer Club Champion Golf (Club Champion) is planning to expand its footprint in the country by opening 30 new stores over the next two years.

The retailer is also set to open its 38th store at an unspecified location.

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Club Champion CEO Joe Lee said: “Other people sell golf clubs, we sell improvement. We not only solve golfers’ equipment problems but show and explain why each particular piece of equipment (shaft, head and grip) works for their unique swing.”

The company retails branded golf products, including Callaway, TaylorMade, PING, Titleist, PXG, Fujikura and Golf Pride, as well as products offered by other brands.

“We couldn’t be more thrilled with our partnership with Club Champion.”

Based in California, TaylorMade manufactures golf clubs, bags and accessories.

TaylorMade CEO David Abeles said: “Club Champion truly is one of the most innovative club fitters in the business. They provide a consumer experience that is undeniably helpful for all golfers to play better. We couldn’t be more thrilled with our partnership with Club Champion.”

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In addition to retailing, Club Champion also offers club building, customisation and repair services, while other services include re-shafting, re-gripping, wedge grinding, swing weighting, frequency matching, face angle adjustments, shaft extension and trimming, custom stamping and painting services.

The club-fitting retailer opens its stores at a location with a heavy saturation of golfers.

Spread across 3,000ft², Club Champion stores feature fitting bays, which are equipped with TrackMan launch monitors, SAM PuttLab, and build shop.

Club Champion founder Nick Sherburne said: “The shaft wall, coupled with our master fitters’ knowledge, is where a lot of the magic happens.”