UK-based community retailer Co-op has launched a new smartphone app that will enable its customers to purchase and pay for their products through the app and avoid visiting store’s cash registers.

The app is said to have been developed by using the expertise of Mastercard’s secure digital payments.

Co-op is currently trialling the shop, scan and go technology at the store in its Manchester-based support centre.

The retailer is planning to expand the presence of the technology by trialling it at Co-op’s store located in the Microsoft’s headquarters in Reading.

“We listen to our members and customers and we are investing in our stores, people, prices, products and technology.”

Co-op retail support director Matthew Speight said: “It is a challenging marketplace for retailers, and the Co-op is responding positively. Our ambition is to harness technology to deliver the shopping experience that our diverse customer-base requires – when, where and how they need it.

“It is all about consumer choices and convenience. We listen to our members and customers and we are investing in our stores, people, prices, products and technology.

“We recognise there are many communities where customers pop into their local Co-op and enjoy a friendly chat, it is all part of the service. Whereas for others, perhaps with a train to catch or on a school run, every second can count as consumers seek increased convenience.”

By adding the new technology at its stores, Co-op intends to offer its customers new payment options along with its conventional payment methods.

The mobile app also links information from a customer’s Co-op Membership account and informs them how much they have saved during their shopping, as well as how the retailer will be donating to local good causes following the transaction.

Mastercard UK digital payments head Elliott Goldenberg said: “Technology is bringing unprecedented change to retailing right before our eyes, however the challenge for all of us who play a part in the retail experience is meeting the needs of all consumers who are moving at different speeds in the adoption of technology.

“With the Co-op, we are bringing our online and mobile capability, Masterpass, into the physical store, and offering consumers who want a fast and frictionless buying experience, a secure and reliable way to pay.”