The Co-operative group has partnered with Deliveroo to trial a food home delivery service in the Greater Manchester area to meet customer demand.
The trial is taking place at five stores in Greater Manchester area: Corporation Street in Manchester City Centre, Vimto Gardens in Salford, Wilbraham Road in Charlton, Heald Green in Cheadle and West Didsbury in Didsbury.
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A spokesperson for the Co-op said: “We are a leading convenience retailer and have launched an exciting partnership with Deliveroo to make access to our products and services even easier for consumers. This small trial will focus on beers, wines and spirits as well as snacks and confectionary and will be limited to the Greater Manchester area.”
The group is looking at new channels to attract customers and identify new opportunities to widen access to Co-op products.
At the beginning of 2018 Co-op revealed plans to open 100 new food stores across UK in 2018. The group plans to spend more than £160m on the expansion creating an estimated 1,600 jobs.
“The Co-op is positively responding to the changes occurring within this dynamic sector,” said Jo Whitfield, chief executive of the Co-op’s food business.
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By GlobalData“Our food business is going from strength to strength in what is clearly a challenging retail market. We have the ambition for our stores to be at the heart of local life, bringing communities together and offering our members and customers great quality products when and where they need them,” she added.
Deliveroo, which launched in 2013, also had a successful year. The food delivery company boosted the UK economy by £372m last year and helped create 7,200 restaurant jobs across the UK since its launch.
Dan Warne, managing director for the UK and Ireland, said: “Deliveroo is proud to be boosting British restaurants, helping restaurants large and small throughout the UK grow.
“We’re committed to giving people more access to quality food, and are thrilled that restaurants are benefiting as more people use Deliveroo to get great meals delivered straight to their door.
“We look forward to building on this success and helping more restaurants across the country reach new customers with exciting new food.”
