British co-operative retailer Co-op has partnered with Uber Eats to roll out exclusive in-app price deals for its member-owners in a pioneering move for a UK delivery platform.
The initiative allows Co-op’s five million member-owners to save on 250 products when ordering groceries and daily necessities through Uber Eats.
The collaboration began in August 2022 and has expanded to 1,000 Co-op stores nationwide, offering online grocery delivery with a focus on speed and convenience.
In January 2024, Co-op introduced a significant new batch of member prices within its food business, adding 117 everyday low prices and including branded goods for the first time.
The expansion builds on 2023’s investment in convenience pricing in which member prices were applied to 175 essential items, culminating in a total price investment of £100m.
Co-op has also announced its goal to grow its member-owner base from five million to eight million by 2030.
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Co-op e-commerce director Chris Conway stated: “Growing and innovating our online channels is a fundamental part of our approach, and our member-owners are at the heart of our business.
“Co-op membership is a different way of doing business, and by working with Uber Eats in this way we can provide greater benefits to those who own our business, our member-owners, with savings across an extensive range and choice of everyday essentials and groceries ordered through Uber Eats.”
Co-op members are required to provide their valid membership number when they check out on the Uber Eats app.
In early February 2024, Co-op re-inforced its supermarket security by installing 200 secure till kiosks, locked cabinets for spirits and AI technology to supervise self-checkouts.