Relationship commerce platform Ordergroove has secured a new patent from the United States Patent and Trademark Office (USPTO).
Originally filed in 2013, the patent was awarded for ‘One Checkout’ technology designed to improve the shopping experience.
The technology allows the addition of a subscription ordering system into online commerce websites. This enables a ‘single cart’ experience by forming a part of the existing checkout experience eliminating a separate shopping cart.
Designed to streamline the purchasing process, Ordergroove’s patented One Checkout helps accelerate subscription enrolment rates by up to 40% compared with other subscription shopping carts, according to the company.
One Checkout also removes the need for separate product catalogues for two different checkout systems.
Ordergroove CEO Greg Alvo said: “To achieve our vision of making consumers’ lives easier with frictionless shopping experiences, we recognised early on that an integrated checkout was critical to the adoption of subscriptions and other recurring revenue experiences.
“We are proud to see our work recognised by the US Patent Office, and we expect that One Checkout will become a must-have requirement for any brand or retailer serious about accelerating recurring revenue growth.”
For Ordergroove, this is the third USPTO patent.
Headquartered in New York, Ordergroove’s clients include several brands and retailers, including Unilever, L’Oreal, Walmart, Pepsi and Nestlé.