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February 11, 2020

Varsity Brands’ BSN SPORTS acquires Riddell’s Kollege Town Sports unit

US sports retailer Riddell has divested its Kollege Town Sports business to sporting goods manufacturer and Varsity Brands division BSN SPORTS.

US sports retailer Riddell has divested its Kollege Town Sports business to sporting goods manufacturer and Varsity Brands division BSN SPORTS.

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Kollege Town Sports is Riddell’s team sports and corporate apparel business division, which was acquired in 2015.

The deal comprises the majority of Kollege Town’s approximately 50 sales representatives, sales management and customer service professionals, as well as its fanaKTive capabilities.

The two companies have not disclosed the financial details of the transaction. The transaction will boost BSN SPORTS’ presence in key Midwest markets.

Riddell and BRG Sports president and chief executive officer Dan Arment said: “This development provides Riddell with the opportunity to advance our core football protective equipment business in an incredibly dynamic marketplace. Riddell will continue to lead the industry forward as it brings new protective technologies to the field that help athletes perform at their best.”

Based in Dallas, BSN SPORTS is a direct marketer and distributor of sporting goods to more than 100,000 institutional and team sports customers, including school and league markets.

With the acquisition, the company has added more than 380 sales professionals in the past year.

BSN SPORTS president Terry Babilla said: “We have admired the Kollege Town team for many years, and share their commitment to providing customers with the broadest array of high-quality products paired with innovative programs that maximise team budgets.

“We look forward to their contributions and to ensuring that Kollege Town’s customers recognise tangible and positive impacts from the combination of our two great companies.”

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2022: So far In Venture Capital

Global investment in 2022 has been majorly dominated by North America, Europe, and Asia Pacific, whereas the Middle East, and South and Central America have recorded low investments comparatively. In light of this, Europe and North America have been identified as the major destinations for Private Equity and Venture Capital (PE/VC) investments.   GlobalData’s whitepaper analyzes which sectors PE/VC firms have been investing in, looking at Technology, Media, and Telecom, with these sectors recording $356 billion and a deal volume of over 10,000 deals in 2022. Healthcare, Financial Services, Business & Consumer Services, and Construction sectors have also seen high investment activity by PE/VC firms, recording a deal value of over $70 billion each.   But what can this mean for you?   Understand how the Deals Database on GlobalData Explorer can be leveraged to:  
  • Track the Aggregate Investment Volumes in PE/VC-Stage firms across geographies and sectors, in addition to viewing the specific deals that drove these volumes
  • Identify the top investors already active in any sector-Geography combinations
  • Assess the Performance of Financial and Legal Advisors, supporting the Dealmaking in any segment of choice (Customizable League tables)
  • Understand what is driving the PE/VC fundraising (Deal Rationale)
  Consult our full report here and optimize your business strategy.
by GlobalData
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