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January 13, 2020

Retail platform NewStore raises $20m in strategic investment

Technology start-up and omnichannel-as-a-service provider NewStore has raised $20m in strategic investment to further speed-up its growth momentum.

Technology start-up and omnichannel-as-a-service provider NewStore has raised $20m in strategic investment to further speed-up its growth momentum.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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  • Perform company-level analysis to understand business model, size, and geographic focus
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by GlobalData
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The latest funding round was led by Salesforce Ventures, with new financing from existing investors including Activant Capital, General Catalyst and NewStore founder and CEO Stephan Schambach.

Salesforce Commerce Cloud CEO Mike Micucci said: “We’re excited for NewStore’s integration with our AI-powered commerce platform and new Salesforce order management system.

“This gives customers even more choice in how they deliver omnichannel experiences to keep pace with the rapidly changing needs of their shoppers.”

The company’s Cloud platform allows retailers to operate their stores on an iPhone.

Using the platform, retailers can monitor their stores’ activities, such as customer selling process, in-store operations and real-time inventory management. It also helps retailers drive revenue through ‘endless aisle, mobile checkout, store inventory and clienteling’.

The retail solution is currently implemented by several stores globally, including by brands such as UNTUCKit, Decathlon and Outdoor Voices.

NewStore founder and CEO Stephan Schambach said: “We’ve witnessed an interesting life cycle in retail over the last few decades. Brands have pivoted between channels, trying to meet shoppers where they are. But today’s shoppers are everywhere, and don’t see in channels, which is why omnichannel is a strategic imperative.

“It’s not easy to operate stores in today’s digitally-driven world. Despite stores being a source of great frustration, they also represent a major opportunity. NewStore is the most complete and compelling solution for retailers.”

Brands including Decathlon, UNTUCKit and Outdoor Voices implemented the NewStore Omnichannel Platform.

NewStore has offices in Berlin, Boston and New York.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.