Russian company X5 Retail Group and e-commerce business OZON have signed a partnership agreement for X5 to open 2,000 pick-up points and around 2,000 parcel lockers in Pyaterochka stores by the end of 2020.
Customers will also be able to collect OZON orders and purchase products, such as Ozon.Card cards, at Pyaterochka checkout counters and the parcel lockers and pick-up points of X5 OMNI partners. Logistics capacities of X5 Retail Group subsidiary X5 OMNI will be used to deliver OZON packages to stores.
The partnership with X5 OMNI is expected to enable the company to increase its delivery network twofold and gain more leverage at locations popular among shoppers.
X5 Retail Group director for strategic business development Igor Pletnev said: “X5 OMNI plans to deliver OZON parcels to Pyaterochka stores and to enable collection of parcels from other companies with OZON lockers and pick-up points.
“OZON, in turn, will be able to deliver goods via Pyaterochka checkout counters, as well as parcel lockers and pick-up points at X5 OMNI and its partners. We hope that as soon as next year any visitor to a Pyaterochka store will be able to collect orders from any online store as part of their grocery shopping.”
X5 completed its digital platform, which has the capacity to process one million parcels a day, earlier this month. X5 OMNI has been created to develop parcel delivery services in Pyaterochka, Perekrestok and Karusel stores. So far, more than 2,200 parcel lockers have been installed in X5 stores.
The company has already launched X5 OMNI sorting centres at Pyaterochka’s distribution centres in Vorsino and Podolsk and plans to open nine more by the end of the year, to reach the target of 500,000 parcels a day.
Around 70% of OZON orders are currently delivered through pick-up points and parcel lockers. The company operates nearly 5,500 parcel delivery points.