Israel-based self-checkout solutions provider Tracxpoint is to deploy its new Artificial Intelligence Cart (AiC) at supermarket chain Conad’s stores in Italy.

The solution will be deployed at Conad Del Tirreno that is one of the seven cooperatives of Conad’s with more than 3,000 supermarket stores in the country.

AiC platform will identify items added to and removed from the cart and then automatically processes on-cart transactions and payment while leaving the store. It uses on-cart cameras coupled with built-in weight sensors and powerful GPUs.

Conad Del Tirreno CIO Maurizio Barsacchi said: “The AiC is not just a complete new smart shopping cart with breakthrough design that can visually detect food and non-food products; it is an entire ecosystem for bringing digital convenience to the physical store, and it will be a relevant factor in keeping our loyal customers coming back.

“Without requiring any Cloud connected infrastructure, each AiC recognises items visually, even in a free fall mode.”

“Without requiring any Cloud connected infrastructure, each AiC recognises items visually, even in a free fall mode, a distinct advantage against competing concepts that merely rely on the store planogram or location of products. It will be the beginning of a completely new in-store experience.”

In addition, the platform offers access to shopping lists through an on-cart screen as well as sends personalised special offers and store navigation to customers based on their previous purchases. It also features an on-cart real-time bidding system for suppliers and a GDPR-compliant data mining that is intended to safeguard customer data and enable retailers to completely own their customer relationships.

Tracxpoint has two more flagship products, which are the AiC Terminal Cart Management System, and the AiC mobile app SDK.

Through its platforms, Tracxpoint enables retailers to gain access to real-time analytics while also providing them with the opportunity for more conversions and increased revenue. It also helps retailers offer a more personalised and value-added shopping experience to customers.