Spanish supermarket chain Consum has appointed cloud analytics company Manthan to offer Customer Marketing solutions across 680 stores in the country.

By adopting Mantham Customer Marketing solution, Consum will be able to offer a personalised shopping experience to more than three million customers using its stores.

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“Manthan’s analytics solutions are instrumental in driving intelligent, consistent and relevant personalised engagement with our customers, across channels, to deliver a differentiated experience.”

Manthan’s analytics solutions will assist the supermarket chain to engage personally with shoppers through online and offline channels allowing it to understand customer requirements, interests and choices that influence buying decisions.

Consum loyalty director Fernando Gisbert said: “Manthan’s analytics solutions are instrumental in driving intelligent, consistent and relevant personalised engagement with our customers, across channels, to deliver a differentiated experience.”

The retailer can also increase traffic to its stores, as well as the website by implementing personalised promotions on products and brands.

Using the solutions, Consum can personalise its web page content to recommend related products and offers based on previous purchase history, browser behaviour and customer preferences, which will increase conversions.

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As part of the collaboration, Manthan’s solutions will manage the retailer’s loyalty programme, Mundo Consum, by integrating different systems and applications.

Manthan has partnered with a consulting firm Cognodata to offer AI-powered prescriptive analytics to retailers and consumer businesses in Europe and Latin America.

Manthan partner and alliances AVP Sanjay Kupae said: “Cognodata is a strategic partner for us. Their deep industry experience, customer science expertise combined with Manthan’s goal of enabling truly customer obsessed retailing will be invaluable for consumer businesses across Europe and Latin America.”