1. News
March 9, 2018

Debenhams brings French brand Maisons du Monde to UK high street

UK-based retailer Debenhams has announced a partnership with French furniture and home décor brand Maisons du Monde to offer decorative items and small furnishings in selected stores.

UK-based retailer Debenhams has announced a partnership with French furniture and home décor brand Maisons du Monde to offer decorative items and small furnishings in selected stores.

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by GD50 Custom
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The French furniture company has already established its presence in the UK market through its e-commerce platform.

With the new partnership, Maisons du Monde will be entering into the UK high street  for the first time.

Debenhams’ partnership with the French firm is said to be a part of the company’s redesigned strategy to offer customers curated brands, and  expand its presence in the UK home-wares and furniture market.

Debenhams chief executive Sergio Bucher said: “As part of our Debenhams Redesigned Strategy, we are looking to work with strategic partners that can deliver new and complementary product offers for our customers.

“As part of our Debenhams Redesigned Strategy, we are looking to work with strategic partners that can deliver new and complementary product offers for our customers.”

“We are delighted that Maisons du Monde has chosen to work with us to launch physically into the UK. We believe that its fresh and differentiated ranges will reinforce Debenhams’ position as a major player in the UK homeware and furniture market under the leadership of our MD of fashion and home, Steven Cook.”

Maisons du Monde products will be available in Debenhams stores located in Westfield, Birmingham and Manchester.

Established in 1996 in France, Maisons du Monde has been offering a wide range of decoration and furniture collections that showcase multiple styles.

Currently, home-ware retailer operates its business using its international network of 313 stores, its e-commerce platform operating in 11 countries and several catalogues.

Maisons du Monde CEO Gilles Petit said: “We are pleased to announce a partnership with Debenhams to open three shop-in-shops in the UK, capitalising on a flexible and capital-light strategy to launch our physical development in this market to complement our online offer.

“We believe that the opening of these departments with our leading partner will continue to delight UK customers.”

 

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.