Spanish online sports equipment retailer Deporvillage has extended its partnership with cloud-based software-as-a-service platform Orisha | Openbravo to expedite its omnichannel strategy.

Deporvillage, owned by British retailer JD Sports, will leverage Orisha | Openbravo’s solutions in its physical retail stores.

These solutions will support sales activities, returns, inventories and restocking, as well as price and promotion management across the retailer’s stores.

The retailer has so far opened two physical stores in Alcorcón and Granada, Spain, with plans for more openings in 2024.

Deporvillage co-CEO José Pérez-Milá stated: “The challenge of a physical opening, when we are already leading the online sports segment, is a firm commitment to omnichannel.

“Trust in Orisha | Openbravo and Practics, and having a differentiating solution for stores in the market today, made it an easy decision for us. As a result of its extensive functionality and ease of adoption, we have already been able to move our store plan forward successfully.”

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By GlobalData

Along with its partner Practics, Orisha | Openbravo has been supporting key processes for Deporvillage including sales, purchasing, billing and logistics.

The new partnership will enable the retailer to manage its e-commerce and physical store operations from a single point.

Orisha | Openbravo Southern Europe and Latin America sales director Mar Vieiro stated: “After so many years of a successful relationship, we are very proud that Deporvillage has decided to continue trusting us in this new stage, key for the company.”

Deporvillage specialises in offering products for running, swimming, triathlon, cycling, fitness and outdoor sports.

In 2022, JD agreed to acquire an additional 18% stake in Deporvillage. It had previously had an 80% holding in the company.