American variety store chain Dollar General has expanded its strategic partnership with UK-based data analytics company Nielsen.
Under the partnership, Nielsen will further enhance its insights application to support Dollar General’s strategic initiatives and in-market activation.
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By expanding its service offerings to Dollar General, Nielsen aims to strengthen its position as the analytic authority for dollar channel retail outlets.
Dollar General chief merchandising officer Jason Reiser said: “We highly value our relationship with Nielsen and the work we do together to help Dollar General customers save time and money, every day.
“Through data-driven decisions, our work with Nielsen has allowed us to stay laser-focused on our business goals, turn information into action and fuel our success in today’s complex retail environment.”
Nielsen will continue as the sole measurement provider of Dollar General’s account-level sales, trading areas and custom product hierarchy.
Nielsen currently covers metrics for 90% of the dollar channel market in the US.
Nielsen lead markets retail executive vice-president Jeanne Danubio said: “We are proud of our longstanding partnership and look forward to expanding our relationship to support Dollar General’s continued growth and evolution.”
For more than a decade, Nielsen has been supporting Dollar General’s strategic merchandising and marketing initiatives.
