Canadian retailer Loblaw has partnered with food delivery platform DoorDash to launch a grocery delivery service in Canada.

The PC Express Rapid Delivery service will deliver grocery and convenience items from Loblaw in 30 minutes or less.

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The partners will introduce the service in major cities, including Vancouver, the Greater Toronto Area, Calgary and Kitchener, from August this year.

Customers can use the service through the DoorDash Marketplace mobile app and selecting PC Express Rapid Delivery, as well as via

Loblaw Digital senior vice-president Lauren Steinberg said: “Customers have come to expect the very best online grocery shopping experience from us, whether they choose kerbside pickup or delivery to their door.

“Collaborating with DoorDash on rapid delivery services enables us to enhance our already existing PC Express offering by adding 30-minutes-or-less delivery to meet customers’ growing interest in on-demand delivery options.”

In addition to the express delivery, the deal will bring Loblaw Companies retail stores, including Loblaws, Real Canadian Superstore, Atlantic Superstore, Provigo, Maxi, Shoppers Drug Mart and Pharmaprix, onto the DoorDash Marketplace app from next month.

DoorDash will also provide same-day delivery for grocery and convenience items from all Loblaw stores through its fulfilment platform, DoorDash Drive, for purchases made through PC Express’ web portal.

The company’s subsidiary, Rapid Retail Canada, will serve as the retailer operating under the PC Express Rapid Delivery brand.

DoorDash Canada general manager Shilpa Arora said: “Our goal is to bring convenience to customers in Canada, with the selection and speed they want.

“Through this collaboration with Loblaw, we are addressing consumers’ need to ‘get it now,’ in addition to our existing Marketplace and Drive channels and furthering the value we bring to consumers and partners alike.”

Last month, US-based food solution company SpartanNash partnered with DoorDash to expand its on-demand grocery offerings.