US-based lifestyle retailer DTLR has deployed the ShopperTrak in-store traffic analytics solution developed by Tyco Retail Solutions to better understand key metrics and customer insights.

The new technology will be implemented across all 107 DTLR stores in 12 states and Washington DC in the US.

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DTLR store operations vice-president Frank Long said: “We sought a vendor who could offer perspective on our operational activities and provide tangible ways to optimise in-store performance.

“This customised approach with DTLR has created organisation-wide buy-in for data and has also improved store performance.”

“Tyco Retail Solutions’ ShopperTrak solution stood out from others because it not only helps retailers understand traffic, but the group’s advisory services team also works directly with field associates and store leadership to improve their retail operations acumen.

“This customised approach with DTLR has created organisation-wide buy-in for data and has also improved store performance.”

The lifestyle retailer will be using ShopperTrak solution for store segmentation, peer grouping, goal setting and field-level training in order to better understand shopper traffic and leverage the new data insights.

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ShopperTrak Traffic Insights’ advisory services team identifies and recommends new opportunities on a store-level basis, enabling DTLR store managers to make informed decisions and adjust their strategies.

ShopperTrak Americas general manager Bill McCarthy said: “DTLR is a fast-growing chain with a solid business model, and the ShopperTrak team is thrilled to help take their operation to the next level.

“Physical retailers are increasingly leveraging technology to address changing consumer behaviours and evolved preferences. We’re proud to provide forward-thinking brands like DTLR with actionable insights that allow them to not only adapt to the current climate but grow their bottom line.”