1. News
July 3, 2019updated 04 Jul 2019 3:03pm

Ethique zero-waste beauty brand launches in the UK

The world’s first zero-waste and vegan beauty brand Ethique is to launch its product line through UK health retailer Holland & Barrett.

By Rosie Lintott

The world’s first zero-waste and vegan beauty brand Ethique is to launch its product line through UK health retailer Holland & Barrett.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

After making its beauty products available to UK consumers via its website in April this year, Holland & Barrett will stock the zero-waste beauty products in 840 of its stores in the UK, including shampoo, conditioner, body wash, facial cleansers and scrubs.

Ingredients used in the beauty products are renewable, non-petroleum and naturally derived, with minimal chemical processing.  They are 100% sustainably sourced and fair trade and the packaging used is 100% compostable and recyclable meaning there is zero consumer waste.

Ethique focuses on reducing water and plastic use through its solid beauty bars. Each bar is the equivalent of three bottles of the equivalent product, and on average each bar used saves under one litre of water. The beauty line has prevented the use of three million bottles, jars and tubes, and aims to reduce plastic waste by ten million by 2025, a goal it promotes through the hashtag #giveupthebottle.

Ethique CEO and founder Brianne West said: “We’re thrilled that a full-range of zero-waste beauty products will now be available on the nation’s high streets at Holland & Barrett stores, helping British consumers give up the bottle.

“Despite our best intentions as consumers, just 9% of plastic is recycled worldwide, with the rest piling up in landfills or making its way into our oceans. By creating solid bars of beauty products with the water that makes up to 90% of a traditional liquid product, we hope to help combat the plastic pollution problem by providing consumers with a zero-waste alternative. After all, there’s water in your shower – why would you need more in your shampoo?”

A Holland & Barrett spokesperson said: “We’re delighted to be the first British retailer to offer Ethique’s beauty bar range, bringing a full-range of sustainably-sourced, vegan and zero-waste beauty products to British high streets nationwide for the first time.”

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.