Canada-based food retailer Farm Boy has partnered with omnichannel customer engagement solutions provider omNovos to implement its comprehensive retail management and customer engagement platform, PACE.
Personalized Automated Customer Engagement (PACE) is designed for retailers to help manage all retail channels, including in-store, mobile and online, while offering customer profile information in a 360° view.
The platform will assist the retailer to enhance the experience of its customers by leveraging a multitude of tools available in the platform.
omNovos is currently customising the platform to meet the specific needs of Farm Boy and its customers.
Farm Boy co-CEO Jeff York said: “As we extend our customer experience beyond the store to digital platforms and mobile devices, we plan to deliver a digital experience that will make our customers’ lives better and that will make eating well easier.
“To do this, we have selected technology partner, omNovos, a company with the deep data management and global technology experience necessary to develop a secure infrastructure and customised digital platform.
“We are excited about the future and the possibilities these new digital solutions will bring to our stores and our customers.”
Customers can access relevant information and interact with the Farm Boy brand by using mobile and web-based apps developed through a comprehensive and multi-layered approach.
They can also use the order and pay system to place orders for Farm Boy’s prepared foods.
In addition to mobile and web apps, PACE Platform allows customers to create personalised experiences in-app, online and in-store.