US-based curated ‘quick commerce’ retailer FastAF Technologies has partnered with food ordering and delivering platform Uber Eats to launch a fast delivery service in select US cities.

The 25-minute delivery service will be available in New York City, Los Angeles and San Francisco.

Customers can browse for FastAF or specific products and brands via Uber Eats and place their orders.

An Uber Eats driver will then deliver their order in 25 minutes or less.

The service was launched last week, with deliveries fulfilled in 19 minutes on average.

Customers mostly searched for products such as Apple AirPods, On/Go Covid-19 Rapid Antigen Tests, Kin Euphorics Spritz and Olaplex conditioner.

FastAF CEO and founder Lee Hnetinka said: “We are thrilled to partner with Uber Eats to bring to their customers access to our curated selection of products and increase the assortment available to them in 25 minutes.

“More than 50% of our products are exclusive to FastAF and partnering with Uber Eats gives their customers an unmatched assortment while expanding the reach of our selection.”

Launched in 2020, FastAF offers a selection of ‘essential’ products from several categories, including groceries and snacks, bath and beauty and home and office.

The company has partnered with more than 600 national and local retailers to date.

The partnership with Uber Eats is intended to expand FastAF’s geographical presence.

The average order value achieved by FastAF stands at $142, which it claims is the highest of any company in the quick commerce space.

In October last year, Uber partnered with European retailer Carrefour to launch a rapid grocery delivery service in Paris.

The Carrefour Sprint service is available exclusively via the Uber Eats mobile app and delivers groceries in 15 minutes or less.

Customers can order from a selection of almost 2,000 daily staples, including fruit and vegetables, dry goods and cleaning supplies.