Cloud-based predictive analytics platform First Insight has acquired SnapRetail, a digital marketing platform based in Pittsburgh, US.  

The move is aimed at enhancing First Insight’s retail services platform, particularly in driving in-store traffic and online sales for retailers and brands.  

Financial details of the acquisition have not been disclosed. 

First Insight CEO Greg Petro stated: “This acquisition augments our existing decision-making capabilities with even more robust, discrete and actionable data insights. 

“We expect future acquisitions that will further fortify our ability to amplify retail operational outcomes. SnapRetail’s innovative consumer engagement programmes are aligned with and will seamlessly integrate into First Insight’s consumer-centric expertise, adding depth and muscle to our data capabilities aimed at converting consumers into loyal customers.” 

SnapRetail marks the beginning of First Insight’s planned acquisitions and internal developments intended to expand its concept-to-conversion offerings.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company’s platform is designed to allow retailers and brands to strengthen their revenues and profitability using its consumer-driven analytics. 

The platform delivers analytics to strategic, planning, product design, pricing, sourcing, merchandising, marketing, supply chain and sales decision-making areas. 

In early January 2024, First Insight launched the MY INSIGHT mobile app, an enhancement to the InsightSUITE platform used by retail merchants, designers and planners.  

The app provides tools for assortment building and rationalisation, offering a more rapid and private approach compared to traditional methods. 

InsightSUITE differentiates itself from traditional market research tools by actively engaging targeted consumer segments and delivering precise, predictive analytics within hours.