Fliggy to launch duty-free online shopping channel. Alibaba Group Holding Limited

Alibaba Group online travel platform Fliggy will introduce a new duty-free and tax-free online shopping channel, Fliggy Buy, to enable Chinese travellers to shop online before they go on a vacation.

Fliggy Buy will allow customers to shop at duty-free and tax-free shops, international retailers and speciality stores. It also provides detailed information and product reviews, in different languages, based on the location of the customer who can pickup the products after reaching the store.

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The online shopping channel is part of Alibaba’s ‘Global Fun’ initiative, through which, the company works with international merchants to promote overseas travel for Chinese consumers.

“Our aim is also to embrace the potential of digital technology and provide a holistic travel experience.”

Fliggy Buy head Roman Zhu said: “The launch of Fliggy Buy represents our latest move to work with merchants targeting the vast numbers of tourists from China to develop innovative solutions, and offer them targeted customer traffic.

“Our aim is also to embrace the potential of digital technology and provide a holistic travel experience encompassing food, accommodation, transportation, sightseeing, shopping and entertainment.”

To shop on the platform, customers can select required products from an assortment of cosmetics, suitcases, bags and alcohol offered by major retailers. Shoppers will also have to select a store to pick up their items later.

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Retailers Furla Hong Kong and Laox of Japan have joined the platform to sell their products. More retailers are expected to join the channel at a later date.

Zhu added: “Our next step is to enrich the product categories on Fliggy Buy and recruit more overseas merchants to include high-end luxury brands, household electronics sellers, as well as pharmacy and cosmetics stores, assisting them to reach more Chinese consumers.”