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September 23, 2021

Flipkart Wholesale adds products and expands fashion category

The expansion is part of the company's commitment to serve small retailers in India.

India-based digital business-to-business (B2B) marketplace Flipkart Wholesale has added a general merchandise category to its platform and expanded its fashion category ahead of the Christmas period.

The general merchandise product portfolio will include 24,000 items across the home textiles, storage, home accessories, toys, luggage, sports and fitness categories.

This category will be available to retailers in 24 Indian states.

The expanded fashion category will be accessible in more than 1,100 new cities and more than 7,000 pin codes.

To date, more than 29,000 fashion retailers have bought from 950 sellers in this category on the platform.

Over the coming months, Flipkart Wholesale aims to reach more than 2,000 fashion retailers and manufacturers across various Indian cities, including Agra, Ahmedabad, Bangalore, Delhi and Hyderabad.

Flipkart Wholesale senior vice-president and head Adarsh Menon said: “Our expansion announcement testifies our continuous commitment to bringing prosperity to retailers, small businesses and kiranas.

“By leveraging our strong capabilities in technology, we have successfully delivered growth by providing small businesses access to a wide selection of products at a significant value.

“We are also investing in strengthening our value proposition by adding more categories, adding critical infrastructure and strengthening operations.

“With the help of technology and the right investments, we will continue making lives easier and business more profitable for small business owners and kiranas.”

Flipkart launched the Wholesale marketplace last year for retailers and small businesses. The platform currently caters to more than 1.5 million members across India.

The platform expansion comes a few months after Flipkart raised $3.6bn in funding led by its largest shareholder, Walmart, to expedite its domestic digital growth.

Other contributors to the funding round included GIC, the Canada Pension Plan Investment Board (CPP Investments) and the SoftBank Vision Fund II.

The investment valued Flipkart at $37.6bn post-money.