Grocery delivery company FreshDirect, owned by Ahold Delhaize, has partnered with retail planning solution provider RELEX to streamline its forecasting and replenishment processes.

The company will use RELEX’s solution to provide greater flexibility and configurability for its distribution centres.

Through this, FreshDirect aims to improve capabilities such as promotion and weather forecasting, as well as optimise fresh products and share forecasts.

The automated, integrated approach is expected to allow the delivery company to reduce its manual processes and waste.

In addition, RELEX’s integrated supply chain solution will be used to improve accuracy and collaboration with FreshDirect’s suppliers, as well as help fulfil supply chain requirements to offer fresher products.

RELEX Americas sales senior vice-president Carlos Victoria said: “At RELEX, we are excited to have the opportunity to help FreshDirect streamline and automate their forecasting and replenishment processes

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“Our solution capabilities are perfectly suited to support FreshDirect’s business model and unique needs.

“Advanced scalability and flexibility will enable them to reduce inventory and spoilage while ensuring they continue to deliver the high-quality, ultra-fresh products their customers expect.”

Based in the Bronx, New York, FreshDirect delivers fresh food directly to customers across the city’s Metropolitan area.

The company maintains direct and exclusive relationships with suppliers, growers and farmers to offer meat, fish, produce and speciality items.

FreshDirect chief merchandising officer Scott Crawford said: “FreshDirect is pure grocery e-commerce with a commitment to providing our customers with the freshest in-season picks, locally grown items and chef-prepared meals.

“We are excited to be working with RELEX on our forecasting and replenishment optimisation.

“Their solution, tailored to our unique requirements and with that essential configurability, will help us to continue expanding our offering without compromising the high product quality we are known for.”

Other brands that have used RELEX’s solutions include Dollar Tree and Family Dollar, Stokke, Rite Aid, Sprouts Farmers Market, AutoZone and PetSmart.