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January 10, 2018

Fujitsu America launches new POS system in US

Fujitsu has launched its upgraded TP8 family of all-in-one (AIO) and modular retail point-of-sale (POS) systems in the US market.

Fujitsu has launched its upgraded TP8 family of all-in-one (AIO) and modular retail point-of-sale (POS) systems in the US market.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The company claims that its new POS system features new technologies and offers retailers seamless serviceability for high uptime and rapid processing.

Fujitsu America retail head Ray Caul said: “Fujitsu’s POS solutions are the foundation of our 50-year heritage serving over 500 global retailers in 52 countries and have enabled us to solidly support our customers’ business needs in a space as dynamic as retail.

“Our updated Fujitsu TP8 retail engine product line-up showcases constant innovation of our technological products and services.”

“Our updated Fujitsu TP8 retail engine product line-up showcases constant innovation of our technological products and services that offer retailers the superior performance, flexibility, serviceability and design they need to better serve customers and increase their overall bottom-line.”

With a refreshed and sleek design, the new TP8 AIO POS terminal and compact TP8 Modular Box POS system features 15in and 18.5in LCD monitors.

They are powered by the Intel’s sixth and seventh generation processors to provide sales associates with a boosted uptime and swift processing.

The company further added that its new POS solution has been designed to suit a full range of retail segments, including speciality, mass merchants, department stores, drug stores, DIY and grocery.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.