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May 14, 2018

Green Market launches new online store

Green Market Store has ventured into e-commerce space with the launch of the new online store.

Green Market Store has ventured into e-commerce space with the launch of the new online store.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The new store offers products across different categories, including food and supplements, beauty, health and wellness, baby care and household to online shoppers.

Food and supplement products available on the online website include spices, sauces, breakfast cereals, nutrition bars and healthy chocolates.

"I want consumers to be educated about the products they buy."

Baby care products available include baby food, formulas, diapers, body care in addition to green toys and utensils for kids.

Other products that are made available are homoeopathic cold remedies, bath salts, lotions, fragrances, herbal tea blends, cleaners, water filtration devices, compostable food waste bags and disposable cornstarch utensils.

Green Market Store owner Kimley Armour said: “I want consumers to be educated about the products they buy. Many people do not know how toxic and potentially dangerous a lot of the products on the market are today.

“My goal is to empower people to make healthier shopping decisions by giving them both relevant, accurate information and a shopping platform with holistic values and exceptional products.”

The online retailer is also offering a buy in bulk option to customers and businesses, under which products are sold at discounted prices.

A safe check-out process through PayPal is available for customers who use the buy-in-bulk option on the online store.

 

 

 

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.