The partnership is expected to provide order-ahead, stored-value, engagement and loyalty services to gas stations and convenience stores.
Hatch Loyalty CEO Dan Gloede said: “Loyalty is an outcome of a great customer experience, which includes new ways of engaging customers via mobile.
“We believe customers that order-ahead and leverage mobile payments technology ultimately help drive value for retailers. Jon Squire and the Cardfree team recognise this, and have built an industry-leading mobile wallet platform.”
Using customer data, Hatch intends to enable retail partners to drive conversion and diversify sales through personalised offers and recommendations.
Retailers using the Cardfree enterprise mobile wallet platform can engage consumers.
The platform offers a one-stop solution covering services such as stored value, offers, order-ahead and analytics.
Cardfree founder and CEO Jon Squire said: “Merchants that use our full platform services including order-ahead, payments, offers and loyalty tend to see the most shift in behaviour.
“We believe Hatch ’s experience and focus on gas and convenience will be tremendously beneficial to a combined solution. As we looked to expand our reach outside QSRs, they were an obvious partner because of their platform approach, and unique capabilities to drive personalisation of the customer experience.”