US-based confectionery manufacturer Hershey‘s has opened its new Hershey’s Chocolate World store at Times Square in New York.

The company anticipates that nearly four million visitors a year to its new store, and will witness more ways to experience chocolate and Hershey brands than ever before.

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Customers visiting the new Times Square store will be offered warm-baked goods and Hershey-inspired treats at the Hershey’s Kitchens Bakery.

“We’ve succeeded in creating a landmark destination where chocolate lovers will experience something, unlike anything they’ve seen, smelled or tasted before.”

Hershey’s New York is reported to be one of five Hershey’s Chocolate World retail stores located in the US, as well as other locations worldwide, including Las Vegas, Niagara Falls, Dubai and Singapore.

The Hershey Experience vice-president Suzanne Jones said: “Hershey was the first confectionery company to create a destination for people to experience our brands firsthand, with a legacy spanning nearly 50 years.

“Today, we’re proud to push our legacy forward in Times Square, the crossroads of the world. We’ve succeeded in creating a landmark destination where chocolate lovers will experience something, unlike anything they’ve seen, smelled or tasted before.”

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Hershey has partnered with The Culinary Institute of America (CIA) to deliver a line of warm-baked goods and beverages, such as Hershey’s Triple Chocolate, Reese’s Peanut Butter and Cookies N’ Creme-themed brownies, Hershey’s Double Chocolate S’mores, Hershey’s Melted Hot Chocolate and Hershey’s Chocolate Spritzer drink.

CIA certified master chef Brad Barnes said: “Hershey’s products lend themselves to the type of hand-crafting work that we at The Culinary Institute of America have trained our whole careers for.

“For the past year, world-class chefs at CIA have been working behind-the-scenes with Hershey’s Chocolate World Attraction to discover innovative ways to bring the brand to life through our exclusive desserts and treats offered at the HERSHEY’S Kitchens Bakery.”