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July 31, 2018updated 07 Nov 2021 11:45am

H&M and GP & J Baker to launch new womenswear collection

Swedish clothing retailer Hennes & Mauritz (H&M) has partnered with British wallpaper and textile house GP & J Baker to launch new womenswear collection.

Swedish clothing retailer Hennes & Mauritz (H&M) has partnered with British wallpaper and textile house GP & J Baker to launch new womenswear collection.

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As part of the collaboration, the collection will feature GP & J Baker archival prints in fashionable designs developed by the H&M in-house team.

The prints used for the collection include Magnolia, the classic Oriental Bird, Blossom, and Hydrangea Bird.

GP & J Baker managing director and creative director Ann Grafton said: “We are thrilled and honoured to be collaborating with H&M. The prints selected are part of GP & J Baker’s unique DNA.

“They are some of our most iconic and most treasured designs, so to see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect.”

“To see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect.”

According to the company, the womenswear collection is available in a wide range of styles, as well as silhouettes featuring details such as puff shoulders, balloon sleeves, lace inserts and contrast print trims.

The retailer will roll out the range in select stores across the world and online, starting 2 August.

H&M design director Pernilla Wohlfahrt said: “It’s such a wonderful time in fashion for statement-making prints and patterns, so we’re excited to be collaborating with one of the most prestigious textile and wallpaper houses.

“The pieces from the collection are feminine and strong with an effortless feel, and will appeal to those who love both fashion and great print design.”

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.