Hennes & Mauritz (H&M) has extended its global partnership with payment provider Klarna to offer frictionless checkout in the US.
Both companies will work towards integrating H&M’s digital and physical stores, to offer personalised and engaging shopping experience to customers.
The deal covers H&M’s channels, online and in-store operations, and offer frictionless and flexible payment services using Klarna’s full product offering ‘Shop now, Pay Later.’ It also includes a streamlined post-purchase experience for deliveries and returns.
The retailer will manage these initiatives in the US through its H&M app and loyalty programme. It is offering the integrated feature for H&M members.
H&M Group business development head Daniel Claesson said: “Shopping at H&M should be convenient, relevant and inspiring and we are happy to soon offer fashion fans in selected markets a whole new way of paying their fashion finds.
“Klarna has helped us develop an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop.”
Under the payment partnership, which was announced in October last year, the service will initially go live in Switzerland this August, followed by the UK. It is expected to start operations in the US this autumn.
Both parties are also planning to begin offering the services in another five markets during this year.
Klarna chief commercial officer Michael Rouse said: “The foundation of the Klarna and H&M partnership is a commitment to continuously develop smarter, simpler and engaging shopping experiences.
“The future of retail is a high touch experience across channels which will delight customers, drive value and build loyalty. Customers will not settle for average and neither will we.
“We at Klarna are excited by how this partnership with the company continues to develop and to now together launch in the largest and most exciting retail market in the world.”