US-based startup HowGood and Carrefour, a retail company operated by Majid Al Futtaim in the United Arab Emirates (UAE), and SES-imagotag have partnered to introduce climate impact labels at this year’s UN Climate Change Conference (COP28).
COP28 will open tomorrow (30 November) at Expo City, Dubai, UAE. It seeks to expedite global climate action and will run until 12 December.
The partnership will see HowGood’s impact labels being digitally displayed on 2,500 food items across five Carrefour stores.
Including Carrefour’s store at COP28, the retailer’s stores at Mall of the Emirates in City Centre Deira, City Centre Mirdif, and Dubai International Airport’s Terminal 3, will feature the labels, which will be live for the next three months.
HowGood will provide three labels for Sustainability Ratings, Attributes, and Carbon Footprint, which will help customers identify the environmental and social impact of the food they wish to purchase.
Carrefour is also launching its ‘Choose Better’ programme at its COP28 store.
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Majid Al Futtaim Retail CMO Sheila Chaiban said: “Our launch of the Choose Better programme is not only a testament to our commitment to sustainability, it also aligns with our purpose to help customers shop smarter and live better by helping them make healthier, more sustainable shopping choices.
“Powered by HowGood’s product rating system and SES-imagotag’s smart labels, we’re excited to enable shoppers to find products that are better for the planet.”
The Carrefour stores featuring HowGood labels will leverage SES-imagotag’s digital shelf edge tags on 2,500 food products.
HowGood CIO Ethan Soloviev said: “With more than a third of all human-caused greenhouse gas emissions linked to the food system, food brands and retailers have an immense opportunity to drive transparency and empower more sustainable decision-making.
“Our launch at COP28 will be a clear signal of where the future of retail is headed with regard to sustainability.”