Canadian luxury goods retailer Hudson’s Bay has revealed plans to expand its Space NK ‘shop-in-shop’ locations to three more stores in Canada.
The move is part of the company’s strategy to increase the premier British beauty brand’s presence in the country.
Hudson’s Bay, known online as The Bay, will open dedicated stores in Calgary’s Market Mall, Quebec’s CF Carrefour Laval and the Queen St flagship store in Toronto.
Space NK at the Bay houses 18 prestige and independent beauty brands, including Chantecaille, Boy Smells, Tata Harper, Sunday Riley, Dr Dennis Gross, R+Co, Kevyn Aucoin and, most recently, Malin + Goetz.
The Bay chief merchant Laura Janney said: “Space NK at the Bay is an unmatched experience—customers will discover the most sought-after brands, many of which are new to Canada, complemented by our incredible and expansive beauty assortment.
“With our commitment to discovery, Space NK at The Bay inspires and delivers an innovative journey for our customers.”
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Launched in Canada last year, Space NKs at Hudson’s Bay has now expanded to six locations, with another 25 haircare towers in additional sites.
The Bay plans to launch more dedicated Space NK stores into next year and expand the concept’s brand assortment both in-store and on TheBay.com.
Space NK North America president Noah Rosenblatt said: “We are delighted to expand our partnership with Hudson Bay, to bring our beauty category expertise to their customers across Canada in an iconic department store location, allowing them to shop luxury beauty when, where and how they choose.
“We look forward to working with Hudson Bay as our partnership continues to develop into 2023.”
The BEAUTYSPACENK initiative will make use of Walmart’s size and scale and Space NK’s assortment of beauty brands and products.