iDKlic, a provider of digital marketing solutions for retail pharmacies in Europe, has opened a Pharmacy Retailer Digital Centre of Excellence in Brussels, Belgium.

The company is part of the PRN Health division.

This centre is designed to demonstrate the value of next-generation in-store marketing technology for retail pharmacies, brands and consumers.

It features various in-store digital solutions, including large-format digital window displays, lift and learn fixtures to make product discovery and comparison easier, as well as interactive symptom-checker kiosks that recommend products to patients.

PRN Health CEO Kevin Carbone said: “What’s most exciting is that iDKlic has assembled advanced digital marketing solutions that address all key market trends and enhance the entire customer journey.

“Their Pharmacy Retailer Digital Center of Excellence shows how intelligent visual display can impact sales and engagement at every step in the pharmacy shopper journey, even down to understanding operations and customer behaviour through STRATACACHE’s proprietary Walkbase in-store analytics platform.”

iDKlic’s digital marketing solutions are deployed at more than 1,500 pharmacies across Europe.

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iDKlic Founder and CEO Jean-Charles Figoni said: “We set out to simulate a truly smart store, showing how digital technology can transform traditional pharmacies into Pharmacy 3.0, generating more traffic, offering better guidance for customers, connecting the physical store to digital and mobile, and using interactivity to personalise the shopper experience.”

Both PRN and iDKlic are part of the STRATACACHE, a retail intelligent digital signage and digital merchandising solution provider.