The introduction of the system is a strategic move under IKEA’s omnichannel approach. Credit: © Ingka Holding B.V./Inter IKEA Systems B.V.

IKEA Amsterdam has announced the deployment of an in-store pick-up system, as it aims to transform the traditional Click & Collect experience. 

As part of its broader global initiative to enhance customer service and efficiency, the home furniture retailer has installed two advanced vending machines that can handle up to 480 orders daily, providing a unique and efficient shopping experience for customers. 

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The introduction of this system is a strategic move under IKEA’s omnichannel approach, aiming to improve both online and offline customer accessibility.  

Customers now have the convenience of placing orders online and selecting their preferred pick-up location and time.  

The Amsterdam store has been equipped with large vending machines for bigger orders and pick-up lockers for smaller items. 

To accommodate the new technology, the Amsterdam store has undergone significant renovations.  

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The retailer implemented vertical storage and a complete shift to self-checkouts to optimise the use of store space, thereby enhancing product storage and availability. 

IKEA Netherlands country digital manager Kevin Gamble said: “The lockers and Click & Collect machines installed in Amsterdam reflect IKEA’s commitment to seeking out new omnichannel methods of meeting our customers in a way they want to be met.  

“A brave decision from our logistics colleagues, with the support of the IKEA Netherlands management team, has led us to the extraordinary position of having a new and innovative warehousing system installed in one of our largest stores in the country.’’ 

The IKEA Plaisir store in the Greater Paris area was the first to pilot this solution for customers in January 2022, and IKEA has since deployed it in the US and the Czech Republic.  

In December 2023, the brand launched artificial intelligence-driven demand-sensing technology to transform its customers’ shopping experience.