Sales and marketing agency Impact Group has partnered with US-based food broker E.A. Berg Associates for expanding its growing network further.
As part of the latest transaction, Impact Group aims to establish a national footprint with a range of new services across multiple categories in retail and grocery.
E.A. Berg Associates, which represents CPG companies, provides services and support maintained with coverage including headquarter sales and service, retail services, analytics, as well as category management.
The company’s teams work with traditional, non-traditional, and urban retailers, which results in distribution gains for manufacturers across trade channels.
E.A. Berg Associates CEO David Berg said: “Joining forces with Impact Group is an exciting achievement for all of us at E.A. Berg. We look forward to sharing this additional scope of services and national coverage with all of our clients.”
E.A. Berg Associates’ C-Store Van Program for the urban convenience store segment provides a method to clients to carry product, displays, and other point-of-sale materials, with a focus on selling items that are newly available and promotional.
E.A. Berg Associates president Michael Berg said: “Impact Group is one of the leading national sales and marketing agencies in the grocery and CPG space, and we are pleased to combine our expertise and coverage to fuel continued growth and create new opportunities for all our clients and stakeholders.”
With experience in the retail broker and CPG industry, Impact Group focuses on leading change by providing services including sales, merchandising, and category analytical support to companies in the CPG industry.