1. News
November 12, 2021

Instacart adds features to app for cheaper grocery shopping

The company is also trialling reduced-cost and free delivery services for orders placed more than 24 hours in advance.

US-based online grocery platform Instacart has added features to its mobile app to help customers save more money when shopping for groceries online.

The updated app features a Deals Tab, which offers daily coupons from retailers and companies.

It also includes the Dollar Store Hub, where customers can browse dollar store deals from more than 13,000 dollar stores, including Dollar Tree and 99 Cents Only Store.

Instacart is also piloting reduced-cost and free delivery services on orders placed more than 24 hours in advance at select markets, as well as offering more savings on Express members using its contactless kerbside pickup service.

The company has expanded its pickup locations to more than 4,500 stores nationwide across 120 grocery partners, including Aldi, Food Lion, Gelson’s and Publix.

Instacart chief operating officer Asha Sharma said: “Giving people more access to food — and more time to enjoy it together — has always been core to our mission.

“For most families, when it comes to grocery shopping, we know that every dollar matters.

“Outside of rent and transportation, groceries are one of the largest monthly budget expenditures for most households.

“Roughly 60% of offline grocery transactions in the US include coupons, and across our own marketplace, customers have already saved more than $400m this year.

“That’s why we’re proud to roll out these new features that help customers get exactly what they need, while also saving along the way.

“Online grocery shouldn’t be a luxury, and we’re committed to making Instacart the most affordable way for families across North America to get the food they need from the retailers they love.”

Last month, Instacart purchased Caper AI, a shopping cart and checkout technology platform powered by artificial intelligence (AI), for an undisclosed sum.

Caper offers AI-powered shopping carts and automated checkout counters designed to provide new in-store shopping experiences to customers.