Chinese retailer JD.com has extended its strategic partnership with global fashion platform Farfetch to offer a ‘Premier Luxury Gateway to China’.
As part of the deal, JD.com will merge its luxury shopping platform, Toplife, into Farfetch China. The companies initially signed the partnership in July 2017.
The Chinese retailer will also offer a ‘Level 1’ entry point to Fartech on its app, which allows 300 million JD.com customers to access more than 3,000 brands through the technology platform.
Farfetch founder, CEO and co-chairman José Neves said: “We are delighted to build on our relationship with JD.com, and bring to market an unrivalled solution for luxury brands to succeed in the Chinese market.
“We believe our Level 1 access with JD.com ‘closes the circle’ and will be transformational for the luxury industry’s digital landscape in China.”
In addition, the agreement complements Farfetch’s acquisition of integrated marketing and social commerce company CuriosityChina to strengthen its business in the country.
The deal also allows Farfetch to offer a full suite of its technology and logistics platform to brands planning to reach luxury consumers in China.
José Neves added: “With this agreement, and our previous strategic investments in China including our acquisition of CuriosityChina, we now offer luxury brands a one-stop solution to develop their digital strategies in accessing the engaged and sophisticated audience in this important market.
“Today we mark the launch of what I believe is the Premier Luxury Gateway to China.”