Chinese e-commerce retailer JD.com has partnered with technology firm Intel to launch the Digitized Retail Joint Lab to explore the use of Internet of Things (IoT) in smart retail solutions.

Leveraging Intel architecture, both the companies will focus on developing next-generation vending machines, media and advertising solutions, and technologies for future use in retail stores, at the research lab.

JD.com vice-president Big Data Platform head Zhi Weng said: “This lab will combine our collective strengths to develop cutting-edge solutions to bring the precision of online shopping to offline players.

“We look forward to expanding our cooperation with Intel to deliver a best-in-class, personalized shopping experience wherever consumers shop.”

“We look forward to expanding our cooperation with Intel to deliver a best-in-class, personalized shopping experience wherever consumers shop.”

“As China’s most influential retailer and a leader in data-driven offline retail innovation, JD is an important partner for us to continue to develop a wide range of use cases for our latest technology developments. We are happy to take our partnership to the next level.”

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By GlobalData

The new lab will also focus on developing a suite of technology upgrades for bricks-and-mortar store owners such as smart shelving, smart price tags, and checkout solutions.

In addition, the partnership will utilise JD’s big data analysis capabilities and Intel’s advanced edge computing technologies to establish a sophisticated retail ecosystem, offer a chance to commercialise new products and technologies on a wider scale, and facilitate the launch of these products to global markets.

The new partnership complements the existing collaboration between the two companies. This collaboration had seen scientists merge Intel’s RRI edge computing and OpenVINO computer vision architecture with JD’s computer vision algorithms to analyse customer traffic and in-store purchasing habits.

The integrated solution also assists retailers to offer personalised and convenient experiences to customers.