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January 8, 2018

JD.com opens 7FRESH stores in China

China’s largest online retailer JD.com has opened new 7FRESH stores in order to provide an offline food shopping experience to its customers.

China’s largest online retailer JD.com has opened new 7FRESH stores in order to provide an offline food shopping experience to its customers.

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The company said that its new spacious stores will feature thousands of fresh products, including fruit, flowers, imported meat and freshly caught seafood prepared and cooked on-site.

These stores create an offline experience that complements JD’s reputation for delivering the highest quality fresh food to more than 266.3 million customers.

“We can invest in a premium experience far beyond anything Chinese consumers have experienced before.”

7FRESH CEO Xiaosong Wang said: “JD is uniquely positioned to bring this premium-quality offline shopping experience to Chinese consumers because of our supply chain technology and scale as the country’s largest retailer.

“With the highest efficiency and the greatest knowledge of consumer preferences, as well as access to the highest quality products, we can invest in a premium experience far beyond anything Chinese consumers have experienced before.”

The Chinese retailer is reported to have integrated several new advanced technologies, which are currently being tested.

The ‘magic mirrors’ technology can sense when customers pick-up an item and automatically provide information on a screen about its source, as well as nutritional information.

In addition to these technological elements, the stores will also soon feature hands-free smart shopping carts that can follow customers as they browse the aisles, allowing them to shop with children, without having to fuss over their purchases.

The new store also includes a meat section featuring Iberico ham from Spain, seafood from Japan, an in-store bakery and a restaurant area.

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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.