China’s largest online retailer JD.com has opened new 7FRESH stores in order to provide an offline food shopping experience to its customers.
The company said that its new spacious stores will feature thousands of fresh products, including fruit, flowers, imported meat and freshly caught seafood prepared and cooked on-site.
These stores create an offline experience that complements JD’s reputation for delivering the highest quality fresh food to more than 266.3 million customers.
7FRESH CEO Xiaosong Wang said: “JD is uniquely positioned to bring this premium-quality offline shopping experience to Chinese consumers because of our supply chain technology and scale as the country’s largest retailer.
“With the highest efficiency and the greatest knowledge of consumer preferences, as well as access to the highest quality products, we can invest in a premium experience far beyond anything Chinese consumers have experienced before.”
The Chinese retailer is reported to have integrated several new advanced technologies, which are currently being tested.
The ‘magic mirrors’ technology can sense when customers pick-up an item and automatically provide information on a screen about its source, as well as nutritional information.
In addition to these technological elements, the stores will also soon feature hands-free smart shopping carts that can follow customers as they browse the aisles, allowing them to shop with children, without having to fuss over their purchases.
The new store also includes a meat section featuring Iberico ham from Spain, seafood from Japan, an in-store bakery and a restaurant area.