JD.com has expanded its presence in Southeast Asia by unveiling its JD Central e-commerce platform in Thailand. Credit: JD.com.

Chinese e-commerce retailer JD.com has expanded its presence in Southeast Asia by unveiling its JD Central e-commerce platform in Thailand.

JD.com has partnered with Thailand-based retail major Central Group to launch the online platform.

The company currently operates an established e-commerce platform in Indonesia and invested in B2C e-commerce business in Tiki, Vietnam.

JD Central CEO Vincent Yang said: “With the launch of JD Central, we are delighted to be taking another exciting step forward in JD’s ongoing journey to serve customers throughout Southeast Asia.

“This move will transform the local market and unlock the boundless consumer potential of the nation’s large population.”

“Our partnership with Central Group, a one-of-a-kind union between China’s biggest retailer and Thailand’s strongest retail player will provide Thai customers with a truly world-class e-commerce experience and guarantee 100% product authenticity.

“This move will transform the local market and unlock the boundless consumer potential of the nation’s large population, with the ultimate goal of becoming the most trusted brand in Thailand.”

The company introduced the platform as a test run on 18 June this year offering both direct sales and marketplace models.

JD Central offers a range of products across various categories, including electronics, digital products, fashion, home appliances, books and music and consumer goods such as cosmetics, toiletries, beverages and processed foods.

In addition, the company plans to offer same-day delivery from its warehouses in Bangkok by leveraging its warehouse management system. It has also partnered with local delivery service providers for the JD Central platform.