1. News
September 28, 2018

JD.com, Thai retailer Central Group partner to launch e-commerce platform

Chinese e-commerce retailer JD.com has expanded its presence in Southeast Asia by unveiling its JD Central e-commerce platform in Thailand.

Chinese e-commerce retailer JD .com has expanded its presence in Southeast Asia by unveiling its JD Central e-commerce platform in Thailand.

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JD .com has partnered with Thailand-based retail major Central Group to launch the online platform.

The company currently operates an established e-commerce platform in Indonesia and invested in B2C e-commerce business in Tiki, Vietnam.

JD Central CEO Vincent Yang said: “With the launch of JD Central, we are delighted to be taking another exciting step forward in JD ’s ongoing journey to serve customers throughout Southeast Asia.

“This move will transform the local market and unlock the boundless consumer potential of the nation’s large population.”

“Our partnership with Central Group , a one-of-a-kind union between China’s biggest retailer and Thailand’s strongest retail player will provide Thai customers with a truly world-class e-commerce experience and guarantee 100% product authenticity.

“This move will transform the local market and unlock the boundless consumer potential of the nation’s large population, with the ultimate goal of becoming the most trusted brand in Thailand.”

The company introduced the platform as a test run on 18 June this year offering both direct sales and marketplace models.

JD Central offers a range of products across various categories, including electronics, digital products, fashion, home appliances, books and music and consumer goods such as cosmetics, toiletries, beverages and processed foods.

In addition, the company plans to offer same-day delivery from its warehouses in Bangkok by leveraging its warehouse management system. It has also partnered with local delivery service providers for the JD Central platform.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.