US-based craft and fabric speciality retailer Joann Stores has partnered with technology major Oracle to offer modern retail experiences with a 360° view of customer engagement.

The retailer aims to understand and engage customers across its 865 US stores as well as its web and mobile platforms.

As part of the partnership, the company will use Oracle Retail Xstore Point-of-Service, Customer Engagement Cloud Service, and Oracle Marketing Cloud solutions to streamline the management and execution of promotions. It will also gain insights into offering customer discounts and coupons, while it will offer a competitive edge in the seasonal fabric and crafts industry.

Joann Stores marketing and eCommerce senior vice-president Steve Miller said: “Our customers expect a superior assortment of fabric and craft supplies from our stores, as well as expertise, guidance and inspiration from our Team Members.

“With Oracle Retail, our store teams will be able to seamlessly move between completing specific tasks and helping shoppers on the floor.

“Our store teams will be able to seamlessly move between completing specific tasks and helping shoppers on the floor.”

“And by more fully understanding our customers’ interests and buying history, we can suggest new projects in-store and deliver more personalised offers to drive engagement across channels.”

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Established in 1943, Joann currently has a presence across 49 US states and will open ten new stores this year.

Oracle Retail global sales senior vice-president Dale Grant said: “With a complete suite of Oracle solutions Joann is positioning to offer customers engaging and personalised service.

“In a highly seasonal industry, having an accurate perspective on consumer needs is critical to optimising margins and making the right inventory investments that drive sales.”