Dutch supermarket chain Jumbo has partnered with Chinese retail technology provider Hanshow in an effort to expedite its digital transformation.

The collaboration is part of Jumbo ‘s digitisation strategy and will involve Hanshow installing more than 11 million electronic shelf labels (ESLs) at all 700 of the retailer’s stores.

Hanshow has deployed its solutions in more than 250 Jumbo stores to date.

The adoption of ESLs is intended to enhance inventory management and quicken order picking, as well as provide centralised price updates and error-free labelling for customers.

In a statement, Jumbo said: “The unique Jumbo formula revolves around a large assortment with the best service at low prices.

“Correct prices on the shelf and the ability to react quickly and efficiently to market developments are essential for this. The technology of Hanshow contributes to this.”

In addition, the use of ESL aligns with Jumbo’s sustainability efforts by saving ‘hundreds of thousands’ of paper price tags each year.

Jumbo’s ESL system will be powered by Hanshow’s software-as-a-service (SaaS) solution via Microsoft Azure.

In addition, Hanshow’s PriSmart ESL and Internet of Things (IoT) device management system is expected to strengthen Jumbo’s system while streamlining its pricing network.

Hanshow Europe general manager Sally Liang said: “Hanshow solutions can drive sustainability, improve efficiency, eliminate waste, and create new opportunities for Jumbo stores.

“This is an exciting era for retail, and we’re proud to be partnering with a company like Jumbo that is committed to improving its customer experience and operational efficiency through digital retail transformation.”

Based in Zhejiang, Hanshow provides IoT touchpoints and digital store solutions designed to provide customer-centric insights.

The company aims to help retailers streamline their operations, improve pricing strategies and offer a more personalised experience for customers.

Its solutions have been installed in more than 30,000 stores in more than 50 countries to date.