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September 4, 2018

kikki.K and Tryzens partner to launch online store

Swedish design and stationery retailer kikki.K, in collaboration with independent e-commerce company Tryzens, has unveiled its new online store.

Swedish design and stationery retailer kikki.K, in collaboration with independent e-commerce company Tryzens , has unveiled its new online store.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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In March, kikki.K selected Tryzens to redevelop its e-commerce site and deliver a modern, complete and flexible platform.

Tryzens assisted the retailer in identifying the technology to establish the store in a move to provide enhanced online shopping experience to customers.

kikki.K CEO Iain Nairn said: “Tryzens have an excellent reputation and track record of success in digital commerce and assisting businesses with their online stores, customer engagement and international expansion.

“They were a natural choice to help us select the most appropriate technology and then to implement our vision on a timely basis. Our confidence in this partnership has been rewarded with an on-time and on-budget delivery that provides us with a great customer experience and platform for continued growth.”

“The launch of the new site will allow the business to scale and handle surges in traffic and demand around peak season activity.”

The online store is currently live and delivering orders from across 143 countries globally.

Tryzens Group CEO Andy Burton said: “The launch of the new site will allow the business to scale and handle surges in traffic and demand around peak season activity, as well as to support the seamless launch of new capabilities and regional storefronts as and when required.”

Established in 2001, kikki.K currently has a presence in Australia, the UK, New Zealand, Singapore, and Hong Kong.

The company’s products are also available for sale at more than 330 major department stores of major retail chains such as Nordstrom, John Lewis, and Harrods across the globe.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.