American department store chain Kohl’s is set to introduce a Facebook-powered new collection, Curated by Kohl’s, to offer a range of products from emerging brands.
Curated by Kohl’s will be available across more than 50 Kohl’s stores and online starting mid-October this year.
The company will feature products from brands, such as Adore Me, East Adeline by Dia&Co, Kid Made Modern, Lovepop, Luca + Danni, and United by Blue in its initial collection.
The department store chain will work collaboratively with Facebook on brand curation, as well as identify and engage with brands, beginning next year.
Both companies will also select and introduce the next assortment of brands in spring 2020.
Kohl’s chief merchandising officer Doug Howe said: “We’re incredibly excited to launch Curated by Kohl’s as a way to surprise and delight Kohl’s customers with a continuous stream of new, relevant merchandise, and as an avenue to bring new customers to Kohl’s.
“Furthermore, Curated by Kohl’s provides the opportunity for us to showcase innovation, connect with digital retailers, and team up differently with best-in-class digital platforms like Facebook.”
The retailer will refresh the portfolio with new products across multiple categories such as apparel, accessories and home on a quarterly basis.
Customers, who are shopping through the Curated by Kohl’s, can access various benefits, including shopping on the Kohl’s App, the option to use Buy Online Pick Up In-Store, and to earn Kohl’s Cash.