US supermarket chain Kroger has completed the sale of its digital coupon and digital rebate publishing platform YouTech to US technology company Inmar for a total consideration of $565m.

YouTech is a cloud-based retail platform that connects online engagement with in-store purchases and product manufacturers.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The deal, announced in December last year, covers the sale of You Technology to Inmar and a long-term services agreement to offer digital management services to the Kroger family of stores. Inmar and YouTech will work collaboratively to offer new products to cater to the needs of  consumer packaged goods (CPGs) and retailers.

“We’d like to thank the team at YouTech for all of their contributions to our customers and to Kroger.”

The transaction also includes $400m of cash consideration to be received upon closing. Kroger says it plans to reduce its debt using with the after-tax cash proceeds from the transaction.

Kroger chief digital officer Yael Cosset said: “We look forward to our new strategic relationship with Inmar, which will bring Kroger’s unique assets and personalisation expertise together with Inmar’s technology solutions to drive more innovation and value for Kroger customers and CPG partners.

“We’d like to thank the team at YouTech for all of their contributions to our customers and to Kroger.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

YouTech CEO Cheryl Black will be appointed to Inmar’s executive management team as its retail solutions vice president and general manager, as part of the deal.

Inmar chair and CEO David Mounts said: “We are excited to have Cheryl join our team and look forward to having her customer focus, retail expertise and entrepreneurial spirit leading product strategy for retail.”