1. News
June 26, 2020updated 14 Nov 2021 12:54pm

LEGO boosts presence in China with new toy store in Hangzhou

Danish toy production company LEGO has unveiled new LEGO flagship store in Hangzhou, the capital city of Zhejiang province of China.

Danish toy production company LEGO has unveiled new LEGO flagship store in Hangzhou, the capital city of Zhejiang province of China.

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

The 527m2 flagship store offers playful LEGO brand experience and a full lineup of LEGO products, hands-on and personal LEGO experiences.

LEGO Group senior vice president and China general manager Paul Huang said: “We are excited to open our new flagship store in Hangzhou, a city which is well-known for its culture and history.

“With the uniquely designed store, we can connect with more local children and fans, providing them with an engaging, playful and creative shopping experience. More importantly, we can reach more Chinese children and support them to learn through play.”

In addition to Hangzhou store, the retailer now owns four flagship store in China.

It also operates two flagship stores at the People’s Square in Shanghai and Wangfujing in Beijing.

The company plans to open its fifth flagship store in Shenzhen City by the end of this year.

Bedsides the flagship store, the company reportedly plans to open 80 new retail stores in China this year, taking its total retail store to 220 in China.

Huang added: “China is an important strategic market for the group, and we are confident in the Chinese market.”

Last September, The LEGO Group revealed that it is set to open more than 140 stores in 35 Chinese cities by the end of 2019 as part of the company’s strategy to expand its physical and digital presence.

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.