San Francisco-based American clothing company Levi Strauss has resolved its legal dispute with Brunello Cucinelli over a trademark infringement, Reuters has reported.
The US denim retailer, which also owns the Dockers and Beyond Yoga brands, confirmed the settlement after informing a federal judge in Oakland, California that the case was dismissed with prejudice, barring any future action on the same claim.
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Levi Strauss initiated the lawsuit against the Italian luxury brand in January 2024, alleging trademark infringement over its distinctive pocket tab.
Case number 24-00399, formally known as Levi Strauss & Co v Brunello Cucinelli USA Inc et al, was filed in the US District Court for the Northern District of California.
Levi Strauss alleged that Brunello Cucinelli sold clothing with “nearly identical” copies of Levi’s tab, a design element trademarked in 1938.
Levi provided 14 photos as evidence of the alleged infringement.
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By GlobalDataSettlement discussions commenced shortly after the lawsuit was filed with the terms remaining confidential.
A representative for Brunello Cucinelli declined to comment.
Levi has actively pursued legal action in recent years to safeguard its tabs, citing potential consumer confusion and harm to its brand’s goodwill if infringing products are sold.
The company has settled similar cases against other fashion houses including two in 2018 over tabs on pockets, against Kering‘s Yves Saint Laurent and LVMH’s Kenzo.
