US apparel company Levi Strauss & Co has re-opened its Levi’s store in Kyoto, Japan, featuring the denim brand’s NextGen store format.
Situated in the Teramachi Kyogoku shopping district, the store represents Levi’s dedication to providing superior shopping experiences in prime global locations.
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The revamped Kyoto store now occupies 570m² over four floors, a significant expansion from its original 250.8m² footprint spanning two floors.
This allows for a broader range of products, including both men’s and women’s apparel and the 501 range.
The store features the Levi’s Tailor Shop on the ground floor, where customers can personalise their purchases with embroidery, patches, pins and fabric panelling.
The Kyoto store also provides exclusive materials and designs, such as rare fabric from Chingireya and patches by local artist Hideto Honda.
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By GlobalDataTo celebrate the re-opening, Levi’s is introducing limited edition items only available at the Kyoto location.
These include 501 jeans with a design by stylist Akio Hasegawa and t-shirts with a 501 calligraphy print by Ryusuke Arise.
The store’s design draws inspiration from Kyoto’s rich cultural heritage, featuring lanterns from Kojima Shoten and kara-kami paper from Karacho.
Levi Strauss & Co North Asia general manager David Hamaty said: “As we strive to cultivate lifelong denim fans around the world, we remain committed to bringing the best and fullest expression of the Levi’s brand to their doorstep, while delivering impactful and elevated shopping experiences that resonate with them.
“With the Kyoto store, we’ve built a unique experience representative of the culture and history of the city. We’re also bringing to life exclusive, hyperlocal customisation options that will allow shoppers to tailor their Levi’s apparel to their specific taste and expression.”
The re-opening of the Levi’s store in Kyoto is a key development in Levi Strauss retail strategy in Asia.
It highlights the company’s commitment to offering premium shopping experiences and engaging with consumers in the region.
In January 2024, Levi Strauss & Co initiated legal action against Italian luxury brand Brunello Cucinelli, alleging trademark infringement over its distinctive pocket tab.
