US-based lifestyle retailer Guess and retail major Alibaba Group have partnered to introduce FashionAI concept store to provide a better retail experience for shoppers.
The pilot FashionAI concept store, which was launched at the Hong Kong Polytechnic University (PolyU) campus, is part of efforts to assist retail brands to use analytics in ordering and maintaining inventory.
The store concept integrates the latest collections from Guess with advanced Alibaba AI and other technologies to offer a new retail experience for shoppers, as well as assist brands in ordering and inventory management through analytics.
It also features smart racks, smart mirrors and next-generation fitting rooms offering mix-and-match clothing and accessory suggestions for customers from the Guess line and other items sold on Tmall and Taobao platforms.
Guess CEO Victor Herrero said: “As technology changes how we interact, it also affects how we shop. As our customers evolve, it is critical that we evolve with them.
“Our strong and long-lasting partnership with global technology leader Alibaba puts us ahead of the market in our industry.
“Together, we are able to innovate in real-time. This is the future of retail and we plan to continuously invest and adapt to our customers’ needs in this changing retail landscape.”