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July 13, 2018

Lifestyle retailer Guess and Alibaba launch FashionAI concept store

US-based lifestyle retailer Guess and retail major Alibaba Group have partnered to introduce FashionAI concept store to provide a better retail experience for shoppers.

US-based lifestyle retailer Guess and retail major Alibaba Group have partnered to introduce FashionAI concept store to provide a better retail experience for shoppers.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The pilot FashionAI concept store, which was launched at the Hong Kong Polytechnic University (PolyU) campus, is part of efforts to assist retail brands to use analytics in ordering and maintaining inventory.

The store concept integrates the latest collections from Guess with advanced Alibaba AI and other technologies to offer a new retail experience for shoppers, as well as assist brands in ordering and inventory management through analytics.

“Our strong and long-lasting partnership with global technology leader Alibaba puts us ahead of the market in our industry.”

It also features smart racks, smart mirrors and next-generation fitting rooms offering mix-and-match clothing and accessory suggestions for customers from the Guess line and other items sold on Tmall and Taobao platforms.

Guess CEO Victor Herrero said: “As technology changes how we interact, it also affects how we shop. As our customers evolve, it is critical that we evolve with them.

“Our strong and long-lasting partnership with global technology leader Alibaba puts us ahead of the market in our industry.

“Together, we are able to innovate in real-time. This is the future of retail and we plan to continuously invest and adapt to our customers’ needs in this changing retail landscape.”

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img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.